Our Story

Beadazzle is Auckland's Bead Shop where you'll find all the beads, findings, tools, other supplies, and expertise needed for your beading. You can sit at the big table in store at any time to make your jewellery (tools are provided for you) and we are only too happy to help out with 'technical bits'.

At Beadazzle we celebrate handmade, so we offer a wide selection of handmade gifts including soft toys, childrens' knitwear, felted scarves, jewellery, artwork for the walls, limited edition prints, aprons, gift cards, and much more!!

We also have a Bead Party service for children. This can either be an in-store activity or as a mobile service where we come to you bringing all the beautiful beads within the Auckland region! Jewellery making with Beadazzle is great for kids' birthday parties, as a group activity in the holidays, or book us for your Holiday Programme.

Come visit us in-store for some inspiration, some crafting at the Makers' Table or a browse of all our beads and handmade gifts for every occasion.

As we say at Beadazzle "Get Excited - Make Things!"